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Here’s a shocking statistic: As much as 40% of “green” claims about products and services online might be misleading (1).
A random sweep of 500 websites promoting clothes, cosmetics, and food around the world found 200 were misleading customers.
Here are three red flags to look out for (2):
- Vague terms like “eco-friendly” and “sustainable,” without an explanation 🚩
- An “eco” logo made by the company, not a recognized, accredited organization like Rainforest Alliance or B Corp 🚩
- Nature imagery like clouds, plants, and animals and lots of green, without any specific claims 🚩
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References: https://tinyurl.com/SUFGreenwashing
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