Together against misinformation
We equip Canadians with science-based knowledge to make informed choices and confidently join the conversation.
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Misinformation 101
A registered report megastudy on the persuasiveness of the most-cited climate messages
February 21, 2026
Most successful messaging emphasised the scientific consensus of human-caused climate change while inoculating readers against the fake debates that undermine this consensus.
See This PostMisinformation 101
Screen Use and Child and Adolescent Health in Canada: Triangulation of Evidence Assessing the State of the Effort
February 13, 2026
Misinformation 101
Effectiveness of Leveraging Social Media Influencers to Address HPV Vaccine Hesitancy: Insights from a Quasi-experimental Study in Nigeria
February 7, 2026
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Misinformation 101
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Climate
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Women’s Health
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COVID-19
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Social Media Content
No, your snow is not made of plastic
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Internet/Misinformation Hygiene Resources
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Research Studies
A registered report megastudy on the persuasiveness of the most-cited climate messages
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Social Media Content
Global warming is real even if it’s cold outside
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Social Media Content
Good news! Most Canadians care about climate.
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Social Media Content
Extreme Weather, Extreme Misinformation
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Social Media Content
Pregnancy & Vaccines: Whooping Cough
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Social Media Content
Tylenol and Pregnancy with Dr. Anick Bérard
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Social Media Content
Pregnancy and Contraceptive Brain Changes
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Social Media Content
5 common myths about COVID-19 vaccines
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Social Media Content
COVID-19 Round Up, Fall 2024
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Social Media Content
SARS-CoV-2 Variants, July 2024
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Why we’re challenging misinformation
With so much confusing information out there, it’s hard to know what’s true. ScienceUpFirst is a national initiative that exists to promote and advocate for accurate and reliable science, making it accessible to all. We work with experts to provide science-backed content that you can trust.
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