Most people don’t WANT to share fake news.
A recent study found 80% of participants cared about sharing only accurate content online. And yet a lot of misinformation is out there!
The solution? A simple nudge to think about accuracy could help stop the spread.
- In the same study, participants split into two groups.
- Group 1 answered how likely they were to share 24 different news headlines on Facebook. This was the control group.
- Group 2 rated the accuracy of a single headline. Then they were asked the same question as Group 1, how likely they were to share 24 different headlines. This was the treatment group.
- Researchers found that Group 2 shared way less fake news than Group 1.
So the next time you are about to repost a juicy story, ask yourself, “is this accurate?” before you share.
Share our original Tweet!
Most people don’t WANT to share fake news. By taking a moment to reflect on whether something is accurate, we can reduce how much misinformation we spread.— ScienceUpFirst | LaScienceD'abord (@ScienceUpFirst) September 22, 2021
So, before clicking that share button, just think!
Study: https://t.co/knuZHihk9d#ScienceUpFirst #SciLit pic.twitter.com/J1xj21TTzP
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