Here’s a shocking statistic: As much as 40% of “green” claims about products and services online might be misleading (1). 😱
A random sweep of 500 websites promoting clothes, cosmetics, and food around the world found that 200 were misleading customers.
Here are three red flags to look out for this Earth Day (2):
- Vague terms like “eco-friendly” and “sustainable,” without an explanation 🚩
- An “eco” logo made by the company, and not a recognized, accredited organization like Rainforest Alliance or B Corp 🚩
- Nature imagery like clouds, plants, and animals and lots of green, without any specific claims 🚩
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